Art & Sales

Friday, March 16, 2012

© vintage pencil work 1991-2012 Louis J. Auslander

I think anything worth having sells itself.


Sure an artist can advertise and market and spend much of their time working on reaching out to people.


I see many that do.


Mediocre artist yet, excellent salesmen, marketers and advertisers can and do generate profits.


Now to me a true artist is not about profits yet the true artist will make huge profits if they pursue perfection in their art and leave the sales to their product.


The mediocre artist decides to make what they think will sell.


They spend more time and effort on sales then they do on becoming a better artist.


They make it so far and then say, “ok, this is good enough to sell!”.


They sell themselves short in my opinion.


Looking for attention, fame, and money they settle for mediocre work and a decent wage.


What if you put all your effort into your artwork?



What if you had the patience to pursue perfection?


What if you went for years without making any profits yet focused all your energies on getting better and better at your craft?


The thing is, we don’t really know what greatness we are capable of.


We do know that if we do what sells, if we settle for mediocracy, if we focus on selling, we can generate a decent wage.


None of the best artist that ever existed or still are alive settled for this.


Some of the best artist may have never made money and some were filthy rich from there efforts.


Either way, rich or poor I guarantee the best of the best most definitely learned more and lived more enriched lives than those that sold themselves short.


You deserve the best!


Be and pursue the best of yourself!



© 2012 Louis J. Auslander


  1. Paul says:

    Lou – Love your thoughts and your artwork is amazing. I think I feel compelled to comment because very few of us artists have the kind of time we want to be artists. We are now parents, employees, pet owners, whatever, you name it, we cannot immerse ourselves completely as one foot is still in the real world – at least at my house it is – And I know you don’t have 24 hours a day to yourself either. As an artist, musician and father, I still have to make money for my family and my art allows me to do that.

    Art without a deadline is Art – Art with a Deadline is a job….But, that doesn’t mean you cannot love it!

    Keep up the great work!

    1. louiea says:

      Good points Paul and thank you for the compliments. It’s all a great big juggling of time, priorities, and the balancing of all this. I also might add sacrifice into that as well. What are you willing to sacrifice and when? At what cost? These are questions we all have to ask ourselves and for each of us they are different. I will sacrifice money for my art. Obviously we need some money to survive. But how much? I can buy some time by not needing as many material things. I have lived life the other way of making money and sacrificing myself and my art, this had left me unhappy yet I had money. With this approach to life I believe money will come to me yet if it does not I am still happy. I am happy either way.

  2. sheila says:


    Didn’t know you were an artist as well and I love the above drawing.It would be great to see more of your artwork posted here.

    1. louiea says:

      Since I was a child I had always been fairly gifted at visual art. I have not pursued it as much as I should have throughout my life but, I have not forgotten about it either. I definitely plan on doing much more artwork soon and posting it on here. With my running training starting today and going till October I may not have as much time for it as I would like. I really go all in on my running and I love it so much. Who knows though I may be able to start doing more artwork as well during training it would probably compliment it well. After October I plan on really getting into my artwork for certain. I have been thinking about artwork much lately and rekindling my passion for that sort of work. So I do know it is in my not so distant future. For now running is my art, my passion and my love yet, that does not mean I cannot do both. Thank You for commenting and getting me thinking more in that direction Sheila.

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